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Upgrade your primary care experience.

Our concierge practice offers 24/7 doctor communication, one-on-one health coaching, and more member-exclusive benefits. Now enrolling new patients in Wayne, NJ.

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How Patients Benefit from Our Concierge Healthcare Model

How Patients Benefit from Our Concierge Healthcare Model

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24/7 Communication

Urgent questions or concerns? Reach your doctor anytime with our telehealth and messaging app.
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Same- or Next-Day Appointments

When you're sick, you want to be seen. Get in same-day or next-day for convenient care that fits your schedule.
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AIM Wellness Program

Get expert advice in sleep, exercise, nutrition, and stress management, plus one-on-one health coaching.
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Expedited Specialty Care

Our doctors are connected to a network of top specialists to speed up the diagnosis and treatment of complex issues.

Our Concierge Medicine Program Has One Simple Focus: You.



With member-exclusive benefits, our primary care model offers a more personalized and convenient experience than traditional practices. Get to know our amazing doctors who have more time to give you the attention your health deserves.

Our Concierge Medicine Program Has One Simple Focus: You.



With member-exclusive benefits, our primary care model offers a more personalized and convenient experience than traditional practices. Get to know our amazing doctors who have more time to give you the attention your health deserves.
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Meet our doctors

Dr. Zhanna Branovan

Dr. Zhanna Branovan, MD, is a board-certified doctor specializing in internal medicine with nearly 30 years of experience. She co-founded Advanced Internal Medicine in Wayne, NJ, and is affiliated with Atlantic Health System.

A graduate of Albert Einstein College of Medicine, Dr. Branovan believes in delivering personalized, high-quality care that goes beyond the traditional, rushed healthcare model. “One-size-fits-all medicine doesn’t work. True care comes from understanding the mind-body-spirit connection,” she says.

Before founding her practice, Dr. Branovan worked as an internist at Cardiology Associates and has authored articles on her specialty. Her patient-centered philosophy has earned her recognition on multiple top doctor lists, including Exceptional Women in Medicine, New York Magazine Top Doctors, and New Jersey’s Best Magazine Top Doctors.

Dr. Libby Joffe

Meet our doctors

Dr. Libby Joffe

Dr. Libby Joffe, MD, is a board-certified doctor specializing in internal medicine with over 33 years of experience.

As a co-founder of Advanced Internal Medicine in Wayne, NJ, she is dedicated to providing personalized, patient-centered care.

A graduate of Bukovinian State Medical University, Dr. Joffe completed her residencies at Morristown Medical Center and Maimonides Medical Center. Her passion for medicine began early, and today, she emphasizes preventive care to help patients achieve better long-term health. “Preventive medicine is key to better health and quality of life, but it starts with a strong doctor-patient relationship,” she says.

Recognized for her expertise and compassionate approach, Dr. Joffe has been named an American Top Physician, one of Jersey’s Best Top Doctors, and a Castle Connolly Top Doctor.

Our Approach to Concierge Medicine

Get Started With a Free Consultation

To learn more about becoming a member, submit your information and we’ll contact you soon.

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Frequently Asked Questions

General

  • What is concierge medicine?

    A concierge or Membership-based practice focuses on enhancing the physician-patient relationship. Members of the concierge program pay an affordable fee to take advantage of a range of guaranteed, personalized enhancements that create a more unhurried, connected, and personalized approach to healthcare. Concierge physicians typically have a limit on how many patients they can see, which means they can dedicate more time to each appointment.

  • Who is Castle Connolly Private Health Partners (CCPHP)?

    Castle Connolly Private Health Partners (CCPHP) works with exceptional physicians to create and support concierge (Membership-based) healthcare programs that enable the optimal practice environment and physician-patient relationship. Members (patients) pay an affordable fee to take advantage of a range of enhancements for a more convenient, comprehensive, collaborative, and personalized approach to support health and wellbeing.

Membership & Billing

  • What’s included in my Membership?

    Concierge medicine provides an enhanced healthcare experience, offering a variety of amenities that are not typically covered by medical plans. These unique amenities include:


    • Same/next-day appointments

    • Extended patients visits

    • Direct 24/7 connectivity to your concierge physician

    • Advanced telemedicine connections

    • Opportunity to take part in the AIM Wellness Program, that includes unlimited health coaching sessions with board-certified health coaches to help meet your health and wellness goals

    • Member-exclusive events, special offers on wellness services and products

    • Navigation to more than 60,000 Castle Connolly Top Doctors® nationwide

    These unique services ensure you receive the customized, one-on-one attention you need, exactly when you need it.

  • Do you accept insurance?

    Many CCPHP-affiliated physicians accept insurance (please check with your physician’s office whether they accept insurance and your specific plan). If your concierge physician accepts your insurance, your insurance typically covers traditional healthcare services, but not the Membership Fee which covers the amenities and enhancements that you receive when you join, including enhanced connectivity to your physician, health coaching, and more. Amenities in the Membership are considered “non-covered” by most insurers and they do not provide reimbursement for the Fee.

  • Will my insurance, health plan, or FSA/HSA cover the Membership Fee?

    The Membership Fees are not covered by your health insurance plan and are your individual responsibility. However, at your discretion, you can submit the Membership Fee to any flexible spending account, health reimbursement account, or medical savings account in which you participate, but the Membership Program makes no representation that any part of the Membership Fee will qualify to be reimbursed from any such account. It is the Member’s responsibility to receive approval from their benefits administrator as to the amount that may be reimbursable.

  • How do I pay for my Membership?

    You may pay the Membership Fee in one annual payment, or two (semi-annual) payments, or quarterly, or monthly. Payments are to be made to the Company by automatic debit from your bank account or credit card. You will select your method and timing of payment. Certain processing fees may apply.

  • What happens when my doctor is on vacation?

    A qualified physician will cover for your doctor when necessary, but he/ she will almost always be personally available by phone or the secure messaging platform (Spruce™), to respond to your medical concerns.

  • How do telemedicine visits work?

    In order to provide better connectivity to your physician and the Membership Program, you will be provided with a secure digital and mobile media application, Spruce™. This HIPAA compliant platform can be used from your phone, other hand-held device, or computer to directly contact your physician, to attend Telehealth visits with your doctor for necessary and useful information.

  • What is Castle Connolly Top Doctor® Navigation?

    CCPHP physicians have the ability to consult with and connect you to over 60,000 Castle Connolly Top Doctors® in the U.S. and internationally, as appropriate. The mission of Castle Connolly Medical Ltd. (CCML) is to help consumers find the best healthcare. The top doctors who are listed on the CCML website directory were nominated by their peers in an extensive survey process.

AIM Wellness Program

  • What is the AIM Wellness Program?

    Many Members tell us how much they value the ability to participate for no additional charge in the AIM Wellness Program, which is a collaborative and integrative program designed to enhance members’ well-being and focuses on four wellness pillars: Sleep, Exercise, Nutrition, and Stress Management. The AIM Wellness Program offers an array of Member-exclusive amenities. From wellness webinars to one-on-one health coaching, discounts on our favorite health and wellness products & services brands, and even cognitive behavioral training courses.

  • How does health coaching work?

    Health coaches work with you one-on-one over the phone to help engage and empower you with tools to implement lifestyle changes into your daily life.


    • Set up your first session with a health coach

    • Take an online health assessment, which is used as a “baseline” starting point for your health coaching journey

    • Speak with your health coach at your convenience via remote phone sessions to identify potential barriers to a healthier lifestyle and create a plan for achieving your wellness goals

    • Track your progress